July 3, 2017

Designing the Expertise: My Ongoing Experiments with Guide Trailers and Storytelling

I’ve all the time been fascinated by Hollywood trailers. A lot so, that 10 years in the past, I used to be decided to develop a […]
May 4, 2017

Why the future of corporate marketing may hang on the personal brand

Guest post by Mark W. Schaefer () I hate the term “personal branding.” And yet, personal branding may be the salvation of corporate marketing. Allow me […]
March 20, 2017

Is Your Marketing Strategy Aimed at the Present or the Future?

If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the […]
March 6, 2017

Customer Experience vs. Just Experience: Why the difference is key to brand relevance and relationships

Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for […]