Designing the Expertise: My Ongoing Experiments with Guide Trailers and Storytelling

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July 3, 2017

Designing the Expertise: My Ongoing Experiments with Guide Trailers and Storytelling


I’ve all the time been fascinated by Hollywood trailers. A lot so, that 10 years in the past, I used to be decided to develop a trailer for my subsequent e book on the time, Engage!. Since then, I launched each subsequent e book with a trailer. You possibly can see a compilation here.

With my newest e book X, I broke that custom. It wasn’t intentional nevertheless. I merely obtained so caught up with the launch and the next e book tour that I couldn’t get to it. That didn’t sit nicely with me and so I made a decision to do one thing about it. During the last a number of months, I began a couple of separate e book trailer tasks. The primary two I’d prefer to share with you’re experiments in that they deviate from my common method.

I wished to share them with you right here to get your suggestions on which one I ought to use as one of many official trailers I’m set to debut.

For these two pilots, I partnered with Chief Nina Eric Prospero Torres of NinjaTropic to experiment with different takes on what a e book trailer might be. In model 1, I emphasize the script and used imagery to visualise the narrative. Since it is a e book about designing experiences in a digital economic system, I aimed to seek out the precise steadiness between phrases, visuals and music to evoke the senses and encourage an motion or response.

Pilot v1

Pilot v2

Model 2 follows the identical script and is visually much like what you simply watched. However with this one, I used to be distracted by a voice over artist who sounded rather a lot like Morgan Freeman. I simply wanted to listen to what it gave the impression of as a result of….Morgan Freeman! Whereas he will not be the very best imitator, it was an attention-grabbing expertise and I’m curious what you suppose. The problem right here nevertheless, is the undulation and tempo of a Morgan Freeman-like narrative slows down the expertise and provides one other minute to the trailer size.

Please let me know what you suppose and I’d respect it in case you may share this submit.

Thanks!

p.s. I’d additionally prefer to say thanks to NinjaTropic and Eric particularly. Thanks on your persistence and openness to experiment!

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world famend keynote speaker and 7x best-selling creator. His newest e book, X: Where Business Meets Designexplores the way forward for model and buyer engagement by expertise design. Invite him to speak at your occasion or convey him in to encourage and alter govt mindsets.

Join with Brian!

Twitter: @briansolis
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